• Generosity – Instructors are open, accessible, responsive, and eager to share their knowledge, vision, and expertise.

• Efficacy – Clear, concise, useful, practical instruction is designed to empower clients to take their photography to the next level.

• Responsiveness – Low instructor-to-student ratios ensure everyone gets the time and hands-on attention they could hope for.

• Feedback – Thoughtful, useful, and honest critique, advice, and direction advance the personal vision and goals of the client.

• Creativity – Visual exploration, experimentation, and personal discovery are at the heart of teaching how to see beyond the ordinary and obvious, develop personal style, communicate themes, and tell visual stories.

• Purpose – Move beyond photographic competence to artistic expression and communication with audiences and outcomes in mind.

• Satisfaction – Exceed expectations and deliver superlative experiences that reward our clients over the long term.

• Service – Provide informative marketing, responsiveness to client needs, and proactive support, all with thoughtful anticipation.

• Conservation and humanitarian ethics

• Honesty and integrity

• Risk mitigation – Minimize variables for the benefit and safety of all concerned.

• Fun – We take what we do very seriously, but our photographic experiences are fun! We always offer a warm welcome and an upbeat, collegial, and inspiring experience.

• Community building – We’re on a journey together, participants and mentors alike.